Posts Tagged ‘Internet Marketing Strategies’

Have you been to those pie-in-the-sky network marketing meetings? Did they tell you that you have to make a list of all your friends and family members? Did you ever try to drag them to an 8 o’clock Saturday morning meeting when you preferred to be sleeping in? Did you run out of friends to whom you can sell your opportunity? Are you now a part of the NFL (no friends left) club?If you like the idea of residual income and tried every network marketing company known to man, then you are not alone. If you find that participating in those expensive co-operative advertising programs put a dent in your pocketbook, join the club. If purchasing 100 leads at $3.00 per lead from a lead broker is the “in” thing for network marketers, guess again. I was there. I have been there and done all that.What if there was a system in place that would teach you everything you need to know how to market yourself on the internet without having to go to a Saturday morning meeting? What if there was a system in place that would show you how to cut down on expensive advertising? What if somebody had a manual that would show you step-by-step how to make it in network marketing? What if there was a way to leverage the power of the internet to generate customers for your internet/MLM business?Introducing the Lighthouse Marketing book. The Lighthouse Marketing book is a manual that was written by two of the big leaders in the network marketing, or multi-level marketing (MLM), industry. Upon reviewing this book, I have found that lots of the principles they teach in this book are very similar to the techniques taught in search engine optimization (SEO) books.In this book, you will learn some of the most powerful marketing techniques: * E-mail marketing–If you can write an e-mail to all your friends on your address list, then writing an e-mail to a prospect is a piece of cake. * Pay-per-click advertising (PPC)–If paying $250 per month in co-operative advertising in some of the most renowned home business magazines is not your cup of tea, then PPC is the way to go. It is cheaper and much more efficient. * Social networking–If PPC is still too expensive for you, then joining a social networking site is a better alternative. There is nothing better than sharing some of your favorite sites with your friends than by becoming a member of social networking websites such as Digg, MySpace or StumbleUpon. Here you can build a good reputation of being a regular user.If you seek financial security for you or your family, and multi-level marketing piques you, then definitely read Lighthouse Marketing. This book will benefit you in the long run. It will help you take the guesswork out of how to get leads for your MLM business on the internet.I take my hat off to the authors of this book.

Suppose you have a marketing program such as the Lighthouse Marketing System to get you free leads for your network marketing business on the internet but have no clue which multi-level marketing company is the best for you to join.The following is some advice you need to consider before choosing a network marketing company. * Know your skills and interests–If you hate going to Saturday morning MLM meetings but feel that online recruiting is for you, find a sponsor, in a particular MLM company, who can show you how to market yourself on the internet. Find somebody who is practicing the techniques taught in the Lighthouse Marketing System, and not somebody who is just all talk and B.S. * Take into account the amount of time you need to devote to your online MLM business–If you want to build a nice income, plan on devoting time after your regular work hours on blogging, setting up PPC advertising, e-mailing, cold calling, mass mailing, etc. * Consider the costs involved–How much do you want to spend on Google Adwords per month? How much do you want to spend on mass mailing? How about display advertising in the local newspaper? How much product do you want to buy from your MLM company? * Consider the popularity of the network marketing company you have in mind–Trends come and go in business. What may have been a hot network marketing business back in the 90â??s is not so hot today. Some of you heard of a particular MLM company, whom I will not mention by name, that was big on selling prepaid phone cards in the early 90â??s, and now they are nonexistent. Try to determine where the economy is going to be and see whether the MLM company you are considering will be obsolescent. * Consider if the products are consumable–MLM companies that peddle gold watches or figurines do not have consumable products. Those are the ones to avoid. Companies that sell electricity, shampoo, soap, vitamins, and nutritional supplements peddle consumable products; i.e. products that the customer needs to come back and buy more of. Once you have found a multi-level marketing company that is consistent with your interests, the amount of time you need to spend, your budget, and your ability to consume its products regularly, you can now get together with your sponsor in that company and get signed up. After that, ask your sponsor or his upline how you can start making money with the MLM company of your choice using the Lighthouse Marketing System.

For a newbie online network marketer, one of the ways to drive traffic to your multi-level marketing (MLM) website is by blogging. Blogging allows the network marketer to establish rapport with his audience, trust, and the exchange of information. These are the same things that are difficult to achieve between big companies and the entire world. Making use of blogs is a two-part method:

By starting a blog for your own online network marketing distributorship, you benefit in five ways by:

Communicating with your customers via blogging can convey news about your MLM company, upcoming events such as seminars or conventions in a nearby city, and product information to your customers.Blogging about your expertise in online marketing or your knowledge in a particular product establishes you as an expert in your field of online network marketing.Blogging about your testimonials on a particular weight loss product you use can generate interest among your readers who are seeking diet information. Blogging about your success in network marketing can generate interest among prospects who are looking for a good sponsor in MLM.By establishing links from your blog to a particular weight loss product, you call the customer to action by having him click on that link to that product to view and make a purchase from you.Finally, by establishing rapport with readers who are seriously looking for a business opportunity, you can call the prospect to action by having him pick up the phone and call you to sign up, or have him click a link from your blog to the signup page where he can signup in your downline electronically.Blogging has generated interest among many network marketers. One thing is for certain, if you plan to blog, be sure to blog consistently to keep your MLM website and blog website fresh. If you blog once in a blue moon, visitors will stop coming to visit your blog and lose interest.